Confidential Proposal
Revised Performance Proposal - August 2026

Grey Space
Advisory

SEO & GEO Authority Growth - a purpose-built strategy to attract top talent, win high-value clients, and build long-term visibility across Google and AI discovery platforms.
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01
Your Feedback

More focused.
More specific.
Purpose-built.

This revised proposal is designed around your five stated outcomes, with the specificity and detail to back it up. A full-service SEO and GEO authority growth program built for Grey Space.
02
What Success Looks Like

Your five
outcomes.

👥
Attract Top Talent
High-quality accounting candidates find Grey Space when searching for career opportunities - through Google, LinkedIn, and AI-powered recommendations.
- priority 1
📈
Better Client Enquiries
Improve the quality and average value of inbound enquiries. Attract established SMEs in trades, construction, professional services, and allied health.
- priority 2
🏆
Leading Brand Position
Become the go-to accounting and advisory brand for Australian SMEs in your target verticals. Recognised, referenced, and recommended.
- long-term vision
🤖
AI & Search Visibility
Show up where decisions are made - Google, ChatGPT, Perplexity, AI Overviews. Not just rankings, but AI citations and recommendations.
- competitive advantage
🎙
Authority From Expertise
Turn your podcast, videos, and internal knowledge into a genuine authority asset. Expert-led content that represents Grey Space, not generic filler.
- content strategy
03
At A Glance

The
opportunity.

12
Authority Pieces / Month
14
Priority Pages
5+
AI Platforms Monitored
5yr
Partnership Horizon
Recruitment Visibility
Client Acquisition
SMEs $1-20M AU-wide
Trades, Construction, Professional Services, Allied Health
04
Performance Scope

What's
included.

SEO & GEO

Search & AI Visibility

  • Deep technical SEO and GEO audit
  • Full site architecture plan
  • On-page optimisation across key pages
  • Schema and structured data
  • AI visibility monitoring (5+ platforms)
  • Monthly strategy call and reporting
Content

Expert-Led Production

  • 8 original expert-led articles per month
  • 4 podcast-repurposed authority pieces per month
  • Built around service, industry, recruitment goals
  • Optimised for rankings and AI citation
Recruitment

Employer Brand Visibility

  • Dedicated careers hub
  • Individual role-page templates
  • Career pathways and culture content
  • Employee stories and employer-brand pieces
  • Recruitment schema and structured data
  • Separate conversion tracking for candidates
Authority

Digital PR & Link Building

  • Monthly outreach to relevant publications
  • Guest-post and founder-commentary placements
  • Linkable assets from podcast and expert content
  • Citation and mention growth tracking
Conversion

Lead Quality & CRO

  • Sharper service-page messaging
  • Segmented enquiry paths (client vs careers)
  • Qualification cues in forms and page copy
  • Landing-page and CTA refinement
Tracking

Attribution & Reporting

  • GoHighLevel attribution setup
  • GA4 and Search Console integration
  • UTM framework across campaigns
  • Semrush keyword and competitor tracking
  • Dashboard views for enquiry source and quality
05
Content Production

12 authority
pieces. Zero
generic filler.

8 original expert-led articles per month. Built around service, industry, recruitment, and authority topics. Optimised for both Google rankings and AI citation. Written to represent Grey Space's real expertise and brand voice.
4 podcast-repurposed authority pieces per month. Extracted from The Australian Business Podcast. Your founders' real insights turned into searchable, citable content. Not transcripts - structured articles, FAQ content, topic deep-dives.
12 total pieces per month. The 8 original articles and 4 podcast pieces form one cohesive content system, not separate workstreams. Every piece planned against your keyword map, topical authority goals, and AI visibility targets.
Quality standard: Every article reviewed against Grey Space's brand voice, fact-checked, and structured for both human readers and AI citation. We do not publish generic high-volume accounting content.
06
Website Architecture

First 14 pages
to build or
improve.

A clear system across service, industry, location, recruitment, and resource pages rather than more isolated pages layered onto the existing structure.
Priority Pages
  1. Home page (positioning + conversion)
  2. Business Advisory
  3. Virtual CFO
  4. Bookkeeping
  5. Accounting / Tax / Compliance
  6. Trades industry page
  7. Construction industry page
  8. Professional Services industry page
  9. Allied Health industry page
  10. Sydney location / authority page
  11. Careers hub
  12. Individual role-page template
  13. Career pathways / why work at Grey Space
  14. Employee stories / culture page
Existing Pages
Retain and improve: Home, About, Contact, Podcast hub, Blog/resources area, and existing service-location pages that already align with target search demand.
Rebuild or consolidate: Thin or overlapping service/location pages that don't clearly differentiate intent. The generic services experience, so each priority service can rank and convert independently.
Secondary Wave
Podcast topic hub, founder/expert commentary hub, case-study and proof pages, and deeper service-location pages once the core structure is settled.
07
Implementation Plan

30 / 60 / 90
day plan.

Day 1-30
Audit, Research & Architecture
Technical SEO and GEO audit. CMS/theme review and implementation constraints check. Keyword and intent mapping for services, industries, recruitment, and authority topics. Page architecture decisions. Measurement setup across Search Console, GA4, and GoHighLevel. First content calendar and podcast repurposing workflow.
Day 31-60
Build & Optimise
Launch first tranche of priority service, industry, and recruitment pages. On-page optimisation across key existing pages. Schema and entity improvements. First authority-content wave published. GoHighLevel attribution fields and reporting structure implemented. First CRO and qualification improvements to core enquiry paths.
Day 61-90
Scale & Measure
Second tranche of pages live. Digital PR cadence underway. Recruitment content system operational. First clear AI visibility baseline and movement report. Early ranking, engagement, enquiry-quality, and attribution insights available. Roadmap refined on 60 days of real data.
Month 4+
Compound & Expand
Content authority compounds. AI citations growing month-on-month. Recruitment visibility established. Client acquisition pipeline generating qualified inbound leads. Strategy evolves with data, market changes, and Grey Space's growth.
08
Digital PR & Authority Building

Real placements.
Real results.

What our monthly PR and authority-building activity looks like in practice, drawn from our work with Future Advisory - an Australian accounting firm with the same target audience as Grey Space.
Guest Post Placements Secured
PublicationDAMonthly Traffic
Digital Journal88PR network
Benzinga.com86923,199
StreetInsider.com8079,447
Barchart.com791,600,163
TechBullion.com7938,905
Disrupt Magazine7319,500
World Financial Review723,967
Monthly Activity
3+ guest posts per month
Secured on high-DA publications in finance, business, and professional services. Relevance and authority over volume.
40+ local citations per month
Business directories, industry listings, local profiles. Builds geographic authority and AI entity recognition.
Multi-site PR packages
Press releases distributed across 50+ reputable news outlets. Builds domain authority and referral potential.
Quality standard: We measure relevance and authority of placements, not just backlink count. Focus on accounting, SME, trades, professional services, and business-growth publications.
09
Tracking & Attribution

Know where
every lead
comes from.

You use GoHighLevel to track lead flow. We build around that, not alongside it.
📊
GoHighLevel Attribution
Attribution fields and source tracking within GoHighLevel so every enquiry is tagged by channel, landing page, and campaign.
- your existing system
🔍
GA4 + Search Console
Full GA4 event tracking, conversion setup, and Search Console integration. Organic performance, user behaviour, and conversion paths in one view.
- search performance
🏷
UTM Framework
Consistent UTM tagging across every campaign, content piece, and tracked asset. Clean attribution from click to conversion.
- campaign tracking
📈
Semrush
Yes, we use Semrush. Keyword tracking, competitor benchmarking, and content gap analysis alongside Search Console and GA4.
- research & monitoring
🤖
AI Visibility Monitoring
Weekly monitoring across ChatGPT, Perplexity, Google AI Overviews, AI Mode, and Gemini. Track where Grey Space is cited, how often, and for which queries.
- competitive edge
📋
Monthly Dashboard
Enquiry source, quality, and progression. Rankings, AI citations, content performance, and authority growth in one report.
- transparency
10
Your Team

A team of
experts.
Working directly
with you.

No layers, no account managers relaying messages. Specialist expertise across every discipline, working directly with Grey Space for immediate feedback and fast execution.
SEO & Content Strategy
Architecture, keyword strategy, and editorial direction. Ensures every piece of content maps to your goals and ranks.
Technical SEO & Web
Implementation, schema, site-change guidance, and CMS support. The technical foundation that makes content perform.
Content Production
Article drafting, editing, podcast repurposing. Captures your brand voice and produces authority-grade content.
Authority & Digital PR
Guest-post outreach, link-building campaigns, citation management, and press distribution. Builds your off-site authority.
Analytics & Attribution
GoHighLevel setup, GA4 configuration, reporting dashboards, and AI visibility tracking. You always know what's working.
11
Proof of Performance

We've done this
before. At scale.

Three clients. Three industries. Transformative growth through SEO and GEO strategy, delivered by Ven.
Your industry

Future Advisory

Accounting - Melbourne. Started from zero. No website, no search presence.
+284%
Clicks YoY
+419%
Impressions YoY
7,600%
Top-3 Keywords
165
AI Mentions

Hacker Australia

Luxury Kitchens - National
+185%
Impressions YoY
+117%
Clicks YoY
11.2
Avg Position
209
Meta Leads/mo

Australian Energy Systems

Service Business - National
-40%
CPA Reduction
7%
Conv. Rate
+109%
Conversions YoY
+24%
Impressions MoM

"Working with Ven has been a fantastic experience from the very beginning. Starting without a website, their team helped us build a strong digital presence and guided us through every step. The results have exceeded our expectations."

- Jason Robison, Founder, Future Advisory
12
Investment
Monthly Investment
$10,800
+ GST / month
Performance - SEO & GEO Authority Growth

Ready to
begin.

This is the beginning of a long-term partnership. We build strategies that compound over years, not weeks.

Confirm/gather during onboarding: CMS/theme access, podcast details (name, frequency, distribution), organic traffic baseline, competitor landscape, location priorities, and current recruitment channels.

Next Steps

  1. 1

    Review this proposal. Share it with Danil and your team. Take your time.

  2. 2

    Book a walkthrough call. We present live, answer questions, and refine if needed.

  3. 3

    Confirm scope and sign. Formal agreement. Simple, transparent.

  4. 4

    Kick off within 5 business days. Access requests, audit begins, and we are live.

  5. ✉

    Contact: james@ven.com.au